A. To have 100 acres of farm planted by 2004.
B. To maintain organic certification by having only the highest standards.
C. Educate the customer on how to use organic methods to protect the
integrity of the soil and water.
Market Penetration
A. Be one of the top 10 mail order companies for organic herbal plants by 2006.
B. Create a web site that uses e-commerence by 2002 to boost market share.
C. Develop an image with the help of a consultant by 2002.
Customer Value
A. Ship customer orders withing 24 hours.
B. Respond to customer feedback and questions within 48 hours.
C. Educate customer on ways to plant and harvest without using pesticides.
Internships
A. Create an educational experience that exceeds interns expectations.
B. Give interns
experience with retailing directly with the customer.
C. Give interns the knowledge needed to use
organic practices in their own farming experience either commercially
or for their private use.
